About Laado
Hotels are everywhere.Reliable hotels aren't.
The story behind Laado — and why it exists.
Harsh Maan
Founder, Laado
01 — The Beginning
Eleven years inside hotels taught him what travellers can't see.
Laado was founded by Harsh Maan, a hospitality entrepreneur with 11 years of hands-on experience across hotel operations, growth and guest experience. He has seen, from the inside, what separates a stay that merely looks good from one that actually is.
Like most travellers, he had also done everything the platforms ask of you — compared prices, scrolled the photographs, read the reviews until they blurred — and still arrived at hotel doors with the same quiet question: will this place actually be what it promised?
Too often, it wasn't. The room was smaller. The photographs were generous. The "great location" wasn't. And the platforms, built to list everything, had little reason to tell you.
So he founded Laado — to make discovering a reliable, quality hotel simpler, and worthy of trust.
02 — The Belief
We don't want every hotel.
We want the right hotels.
Travellers don't need more hotels to choose from. They need better hotels to choose from. So Laado is being built as a carefully curated collection — properties that meet our standards for quality, comfort, reliability and value.
Curation over catalogue. Honesty over polish. Trust before scale. If a hotel is on Laado, it should be a hotel we'd feel comfortable recommending to our own families.
03 — The Road Ahead
Starting small, on purpose.
Laado begins in Alwar, then Jaipur and Delhi — not because they're the biggest markets, but because careful things should start small. More cities will come, only when the standard can travel with us.
We launch on 19 October 2026.